After having explored revenue streams, identifying and understanding value propositions seems like a natural next step:
In my business, my value proposition is valuable consultancy. It follows that I need contracts to deliver billable hours of value to clients to generate revenue. To achieve this, I believe I need to continuously learn new technologies, master frequently encountered software tools, and refine my solution and enterprise architecture expertise.
Information model entities:
- Software
- Hardware
- Contract
- Agency
Candidate capabilities:
- Research and development
- Office management
- Discipline advocacy
- Consultancy
Discipline advocacy is my attempt to teach customers and agents the value of prioritizing architecture. Other businesses will typically define marketing as a capability related to value propositions.