Value propositions

After having explored revenue streams, identifying and understanding value propositions seems like a natural next step:

In my business, my value proposition is valuable consultancy. It follows that I need contracts to deliver billable hours of value to clients to generate revenue. To achieve this, I believe I need to continuously learn new technologies, master frequently encountered software tools, and refine my solution and enterprise architecture expertise.

Information model entities:

  • Software
  • Hardware
  • Contract
  • Agency

Candidate capabilities:

  • Research and development
  • Office management
  • Discipline advocacy
  • Consultancy

Discipline advocacy is my attempt to teach customers and agents the value of prioritizing architecture. Other businesses will typically define marketing as a capability related to value propositions.